tag:blogger.com,1999:blog-26287301725935018522024-03-13T08:59:00.839-07:00Pocket MarketeerWelson.Kathttp://www.blogger.com/profile/02517651538549804197noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-2628730172593501852.post-6583647444237756772016-08-09T21:36:00.001-07:002016-08-09T21:36:10.555-07:00Funny Viral Sports Video<div class="separator" style="clear: both; text-align: left;">
You will never believe these videos !</div>
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/YU-c6ABCiTA/0.jpg" src="https://www.youtube.com/embed/YU-c6ABCiTA?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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<br /><iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/WxrjlveATXI/0.jpg" src="https://www.youtube.com/embed/WxrjlveATXI?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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<br /><iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/y9TQMda9erk/0.jpg" src="https://www.youtube.com/embed/y9TQMda9erk?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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Here are some viral gold sports memes too....</div>
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<a href="https://3.bp.blogspot.com/-ShTTlGSVTkU/V6qugnWmpdI/AAAAAAAAATw/AeaVsf0SZS0Jr9Yg3mluCT_9YCz818nfgCLcB/s1600/Bro%2BDon%2527t%2BMove.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="231" src="https://3.bp.blogspot.com/-ShTTlGSVTkU/V6qugnWmpdI/AAAAAAAAATw/AeaVsf0SZS0Jr9Yg3mluCT_9YCz818nfgCLcB/s320/Bro%2BDon%2527t%2BMove.jpg" width="320" /></a></div>
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<a href="https://1.bp.blogspot.com/-tzeo9GjzEX4/V6qu3Lc8KZI/AAAAAAAAAT4/xih3BtpwW8QCkPPzi_e2agsfYk6H0ekHACLcB/s1600/soccer_fail_memes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="260" src="https://1.bp.blogspot.com/-tzeo9GjzEX4/V6qu3Lc8KZI/AAAAAAAAAT4/xih3BtpwW8QCkPPzi_e2agsfYk6H0ekHACLcB/s320/soccer_fail_memes.jpg" width="320" /></a></div>
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Like and share !</div>
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<br />Welson.Kathttp://www.blogger.com/profile/02517651538549804197noreply@blogger.com0tag:blogger.com,1999:blog-2628730172593501852.post-71750169302375952192016-05-22T22:25:00.004-07:002016-05-22T22:25:48.494-07:00Reaching Out to Your Heart: Viral Movements that Moves.<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Contents that resonate with readers' heart, mind and soul are often powerful stuff that will leave them with deep emotional arousals that most definitely result in likes and shares!</span><br />
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<span style="font-family: Arial;">Here are some moving viral campaigns. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">1) Indian emotional Ad</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">2) Emotional Commercial (Malaysia)</span></div>
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/sLz6B-gkm_4/0.jpg" src="https://www.youtube.com/embed/sLz6B-gkm_4?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">3) Asking Food from the Homeless (Social Experiment)</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">4) Indian Samosa Seller</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">5) Loving Eyes - Toyota Safety Sense (Japan)</span></div>
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/Me1GIDy-U9g/0.jpg" src="https://www.youtube.com/embed/Me1GIDy-U9g?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">6) Sisters (Thai Commercial)</span></div>
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/0dtca6ENbww/0.jpg" src="https://www.youtube.com/embed/0dtca6ENbww?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
Welson.Kathttp://www.blogger.com/profile/02517651538549804197noreply@blogger.com0tag:blogger.com,1999:blog-2628730172593501852.post-18635490026903686392016-05-18T20:29:00.002-07:002016-05-22T21:58:09.865-07:0010 MOST VIRAL MARKETING ADS THAT YOU'VE PROBABLY MISSED.<div class="separator" style="clear: both; text-align: center;">
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<a href="https://2.bp.blogspot.com/-eqT-2YgTelk/Vz04xn80xyI/AAAAAAAAAII/51h3xgugOHQghF4opV7KO46A8t29b15_ACLcB/s1600/pocketmarketeer%2Bviral%2Bvideo%2Byou%2Bhave%2Bmissed.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a> </div>
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<a href="https://4.bp.blogspot.com/-A6SQ8Ywluh8/Vz05XJi6toI/AAAAAAAAAIM/S3MBOPSHgyoAgC94FPRlSuGVhdATymVSACLcB/s1600/pocketmarketeer%2Bviral%2Bvideo%2Byou%2Bhave%2Bmissed%2Bcopy.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://4.bp.blogspot.com/-A6SQ8Ywluh8/Vz05XJi6toI/AAAAAAAAAIM/S3MBOPSHgyoAgC94FPRlSuGVhdATymVSACLcB/s320/pocketmarketeer%2Bviral%2Bvideo%2Byou%2Bhave%2Bmissed%2Bcopy.png" width="320" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Viral videos spread like wildfire. Here are some marketing videos that you probably might have missed. They touch on viral gold contents like emotions, health, hygiene and surprise that struck a cord among viewers.</span> </div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">1) DOG, MAN'S BEST FRIEND (THAI INVESTEMNET AD) </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">2) AMBUJA CEMENT -THE GREAT KHALI (INDIA)</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">3) LOVING EYES, TOYOTA'S SAFETY SENSE. (JAPAN)</span></div>
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<span style="font-family: "arial";">4) WEIGHT LOST COMMERCIAL (THAI)</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">5) MY DAD'S STORY: DREAM FOR MY CHILD I METLIFE</span></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/3bdm4NBYxII/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/3bdm4NBYxII?feature=player_embedded" width="320"></iframe></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">6) FUNNY DOG AD FOR BRIDGESTONE</span></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/MSMc-lbNyS4/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/MSMc-lbNyS4?feature=player_embedded" width="320"></iframe></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">7) BRIDGESTONE TIRES (THAI)</span></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/AP__78Ybmq4/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/AP__78Ybmq4?feature=player_embedded" width="320"></iframe></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">8) " UNSUNG HERO" I TVC THAI LIFE INSURANCE </span></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/uaWA2GbcnJU/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/uaWA2GbcnJU?feature=player_embedded" width="320"></iframe></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">9)</span> <span style="font-family: "arial";">MAKING POROTTA, WILL YOU EVER EAT THEM AFTER THIS FILM</span></div>
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<span style="font-family: "arial";"> (FUNNY SHORT FILM)</span></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/ngFwZYdh7Og/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/ngFwZYdh7Og?feature=player_embedded" width="320"></iframe></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">10) SISTERS (THAI COMMERCIAL)</span></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/0dtca6ENbww/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/0dtca6ENbww?feature=player_embedded" width="320"></iframe></div>
Welson.Kathttp://www.blogger.com/profile/02517651538549804197noreply@blogger.com0tag:blogger.com,1999:blog-2628730172593501852.post-31732896145302361702016-05-16T19:38:00.003-07:002016-05-16T20:07:20.627-07:00STUDYING THE BEST VIRAL VIDEO CONTENTS AND YOU'LL BE SHOCKED BY THESE DISCOVERIES ...<div class="separator" style="clear: both; text-align: center;">
<a href="https://4.bp.blogspot.com/-xHh8x1cnUFA/VzqDCiKcy8I/AAAAAAAAAHI/tNspLvFrhOgABGNrCSZEeK51ydahJe_rwCLcB/s1600/LET%2527S_GO_VIRAL._POCKET_MARKETEER.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="214" src="https://4.bp.blogspot.com/-xHh8x1cnUFA/VzqDCiKcy8I/AAAAAAAAAHI/tNspLvFrhOgABGNrCSZEeK51ydahJe_rwCLcB/s320/LET%2527S_GO_VIRAL._POCKET_MARKETEER.png" width="320" /></a></div>
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<span style="color: #333333; font-family: "helvetica";"><span style="background-color: black;"><span style="background-color: white;"><strong>Let's go Viral!</strong> But before we try to do that, we should all remind ourselves how hard it is to grow a business. We often come across business blog or quotes from financial "gurus" that tell us to put in that extra effort. There's no such thing as a free lunch, right? </span></span></span><br />
<span style="background-color: white; color: #333333; font-family: "helvetica";"></span><br />
<span style="background-color: white; color: #333333; font-family: "helvetica";">Well, although this might be true, you got to channel that extra energy in the right direction, not blindly following the "usual" pointers (from popular sites) that out-rank genuine stuff at the top of your search! Yes, those guys at the top, yeah they got there, but sometimes its from the age of their posts or they had some pointers that really worked ... like 3 years ago. </span><br />
<span style="background-color: white; color: #333333; font-family: "helvetica";"></span><br />
<span style="background-color: white; color: #333333; font-family: "helvetica";">That's why I've decided to go on an exploration to study high-ranked viral content posts on the top of the viral search and to test out what is the real deal and what are those contents that are not so effective. </span><br />
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<span style="color: #333333; font-family: "helvetica";"><span style="background-color: white;">While I'm at it, I figured that why not share it with you guys as it might be darn useful as it saves up tons of time to help you channel that extra energy in other efforts to grow your business!</span> </span><br />
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<a href="https://4.bp.blogspot.com/-y3uGmv8Kbyw/VzqECTZZRGI/AAAAAAAAAHQ/194USTjCCMUL_E8mzhtExWKES5zmFnHFQCLcB/s1600/Viral_Study_Try_this_to_get_viral.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="163" src="https://4.bp.blogspot.com/-y3uGmv8Kbyw/VzqECTZZRGI/AAAAAAAAAHQ/194USTjCCMUL_E8mzhtExWKES5zmFnHFQCLcB/s200/Viral_Study_Try_this_to_get_viral.png" width="200" /></a></div>
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<span style="color: black;"><span style="font-family: "arial";">Most posts would describe viral as being</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> dependant on a large number of humans having a similar emotional reaction to your content. While this might describe the actual feat of going viral, we must first know what captures the human attention in the first place. </span></span><br />
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<span style="font-family: "arial";"><span style="color: black;"><strong>Attention only comes when something in your content triggers interest, followed by emotional responses/reactions.</strong> This is easier said than done. </span></span><br />
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<span style="color: black; font-family: "arial";"><strong>1) Generally, interest and emotional trigger is what any viral content must have so yeah, these 2 is an absolute must! </strong></span><br />
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<span style="font-family: "arial";"><span style="color: black;"><strong>Interest</strong> can be triggered by things that relates to love, life, health, companionship and entertainment. <span style="font-family: "arial";">Think "what is in it for me to see this or read this?".</span></span></span><br />
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<span style="font-family: "arial";"><span style="color: black;"><strong>Emotions</strong> are triggered by both positive and negative contents. Common positive contents: surprise, new (something exciting, something unheard of before), awe, reward, shock and compassion. Common negative contents: Sex and violence of course. </span></span><br />
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<span style="font-family: "arial";"><span style="color: black;">A key study by Jonah Berger and Katherine L. Milkman of the Wharton Business School in “</span><a href="http://www.msi.org/publications/publication.cfm?pub=1779&parent=1603"><span style="color: black;">Social Transmission, Emotion, and the Virality of Online Content</span></a><span style="color: black;">” 2010, reaped the following crucial findings: </span></span><br />
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</span><span style="font-family: "arial";">A) People commonly share contents when they hope to raise their social position, generate amusement among friends, generate reciprocity (i.e. to get something tangible or not in return) or simply to help others.</span></span><br />
<span style="color: black; font-family: "arial";">B) People love to share useful contents that help too. (e.g. cooking videos, DIY stuff and so on)</span><br />
<span style="color: black; font-family: "arial";">C) The key to being viral is the level of excitement of the viewer/reader – the more highly aroused they are (positively or negatively), the more proactive in sharing content; even content that is unrelated to the cause of their mood.<br />
D) Positive content is generally more receptive than negative ones. If you absolutely must, Negative content that causes anger and anxiety is shared more.<br />
E) Positive content that inspires surprise, amusement and awe is shared more.<br />
F) Content that inspires low emotional arousal (sadness) is less viral.<br />
</span><br />
<span style="font-family: "arial";"><span style="color: black;"><strong>2) Video, picture or article posts? Which generates more human emotional response?</strong> </span></span><br />
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<span style="color: black; font-family: "arial";">My personal opinion is that a picture or meme is very effective as it evokes an instant response and it takes far less amount of time to create. </span><br />
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<span style="color: black; font-family: "arial";">I see videos as multiple pictures (or frames) put together, so yeah, it works even better if you got the right mix of emotional and interest triggers! Just don't make it too long and draggy. </span><br />
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<span style="color: black; font-family: "arial";">Articles can get there sometimes but most people lose interest after 7 seconds while they are on your page. </span><br />
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<span style="color: black; font-family: "arial";">Viral memes/videos (typing "best viral memes" and "best viral videos" on Google) are plenty and constantly being produced but what makes a meme or video enter the viral hall of fame. </span><br />
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<span style="color: black; font-family: "arial";">Lets take a look at a recent few and why its so darn successful: </span><br />
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<span style="color: black; font-family: "arial";"><strong>1. BE LIKE BILL</strong></span><br />
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<a href="https://3.bp.blogspot.com/-C1A1mtkoa-o/VzU--Pfl_CI/AAAAAAAAAGA/P0i-LOH5vnchPTEyaGClVIIEg8ol8AudACLcB/s1600/pocket_marketeer_be_like_bill.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" height="198" src="https://3.bp.blogspot.com/-C1A1mtkoa-o/VzU--Pfl_CI/AAAAAAAAAGA/P0i-LOH5vnchPTEyaGClVIIEg8ol8AudACLcB/s200/pocket_marketeer_be_like_bill.jpg" width="200" /></span></a></div>
<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;">This internet sensation of a campaign has caused a huge buzz and its very effective. </span><br />
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<span style="color: black; font-family: "arial";">1) The key to its virality is that it relates to everyone, hence the interest trigger checked. </span><br />
<span style="color: black;"><span style="font-family: "arial";">2) </span> <span style="font-family: "arial" , "helvetica" , sans-serif;">The appeal of BILL stems from its ability to allow <strong>friends</strong> to passively judge each others living habits or life choice, and having a laugh about it though its simplistic stick man and satirical format. <strong>Notice the key here is relationship as only friends or related people would really care that much and reading weird life choices related to them seems like a load of fun! </strong></span></span><br />
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<span style="color: black; font-family: "arial";">This viral campaign shows that trust and relationship dynamics that comes along from friends strike an usually strong arousal among viewers.</span><br />
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<span style="color: black; font-family: "arial";"><strong>2.GANGNAM STYLE, PSY</strong></span><br />
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<span style="color: black; font-family: "arial";"><a href="https://3.bp.blogspot.com/--Dtzd9G0WYM/VzVEFfbk3MI/AAAAAAAAAGQ/7-d95G87mWYf7hMsy_dTvaFmAF5z9JZ-ACLcB/s1600/pocket_marketeer_gangnam_style.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="180" src="https://3.bp.blogspot.com/--Dtzd9G0WYM/VzVEFfbk3MI/AAAAAAAAAGQ/7-d95G87mWYf7hMsy_dTvaFmAF5z9JZ-ACLcB/s320/pocket_marketeer_gangnam_style.jpg" width="320" /></a></span></div>
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</span><span style="font-family: "arial";">Who can forget the infectious tune and dance of Psy in Gangnam style. An absolute internet worldwide sensation.</span></span><br />
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<span style="color: black; font-family: "arial";">1) This hit has churned out millions of viewers and tons of spin-offs. The most watched video on you-tube!</span><br />
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<span style="color: black; font-family: "arial";">2) Its appeal stems from its infectious tune and of course the "unorthodox" dance move of Psy, looking pretty much like riding a horse, if I might add. <strong>People dance to it, sing to it and most viewers parody the moves as it creates great fun and amusement!</strong> </span><br />
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This video exemplifies any video that is done to generate great fun and amusement among viewers. It has high entertainment value and its moves and content are both original and refreshing. </span></span><br />
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<span style="color: black; font-family: "arial";"><strong>3. DIET COKE AND MENTOS</strong></span><br />
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<a href="https://2.bp.blogspot.com/-IYCZIVTOOCw/VzpwsdiQ48I/AAAAAAAAAGg/19FDbQHFaIopSsLJPBjrsF_RuwVg4xWOQCLcB/s1600/viral_diet_coke_and_mentos.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" height="192" src="https://2.bp.blogspot.com/-IYCZIVTOOCw/VzpwsdiQ48I/AAAAAAAAAGg/19FDbQHFaIopSsLJPBjrsF_RuwVg4xWOQCLcB/s320/viral_diet_coke_and_mentos.jpg" width="320" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
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<span style="font-family: "arial";"></span><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"> 1) The fascination with chemical explosions doesn't come anymore fun than the series of videos featuring diet coke and Mentos!</span><br />
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<span style="color: black; font-family: "arial";">2) The success of this video actual comes from the familiarity with its 2 main ingredients. The 2 items are easily the most common drink and sweet that we all consume daily. The very fact that we encounter it daily leaves people in awe and shock that such reactions can actually take place. </span><br />
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<span style="font-family: "arial";"><span style="color: black;">Take a look at some of these amazing videos here. </span><a href="https://www.youtube.com/watch?v=znoSaHwbHYg&feature=player_embedded&noredirect=1"><span style="color: black;">Amazing Coke and mentos videos.</span></a></span><br />
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<span style="color: black; font-family: "arial";">The contents involved are easily associated with our daily lives and the shock value and surprise factor of the contents (chemical reaction) also leave a lasting emotional response in all of us.</span><br />
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<span style="color: black; font-family: "arial";"><strong>4.LIVEADD </strong></span><br />
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<a href="https://1.bp.blogspot.com/-peN0XgQrP2I/Vzp1Yk7J0OI/AAAAAAAAAGs/PLnj5_zDmmomEy_EQnDNdd8v2gGYTfdLwCLcB/s1600/viral_study_liveadd.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" height="199" src="https://1.bp.blogspot.com/-peN0XgQrP2I/Vzp1Yk7J0OI/AAAAAAAAAGs/PLnj5_zDmmomEy_EQnDNdd8v2gGYTfdLwCLcB/s320/viral_study_liveadd.png" width="320" /></span></a></div>
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<span style="font-family: "arial";"></span><span style="color: black;"> <span style="font-family: "arial" , "helvetica" , sans-serif;">1) This facebook page showcases interesting things in an around the web like a live addition of your daily activity!</span></span><br />
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<span style="color: black; font-family: "arial";">2) The success of its contents boils down to its simplicity of contents. Most of which are easily identifiable and fun to watch.</span><br />
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<span style="color: black; font-family: "arial";">Take a visit to its page and like it if you can.</span><br />
<span style="font-family: "arial";"></span><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"> </span><a href="https://www.facebook.com/Liveadd-108272829578598/"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;">Visit Liveadd.</span></a><br />
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;">The viral factors from the website is simplicity and its easy contents help create fun and amusement for all.</span><br />
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<span style="color: black; font-family: "arial";"><strong>5) "BUT THAT'S NON OF MY BUSINESS"</strong></span><br />
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<a href="https://2.bp.blogspot.com/-fRk2wnmLxm0/Vzp217tX4fI/AAAAAAAAAG4/UkhlMgCxtsoAbfrRR6O1fI7WvA7b6HangCLcB/s1600/pocket_marketeer_but_thats_none_of_my_busines.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" src="https://2.bp.blogspot.com/-fRk2wnmLxm0/Vzp217tX4fI/AAAAAAAAAG4/UkhlMgCxtsoAbfrRR6O1fI7WvA7b6HangCLcB/s1600/pocket_marketeer_but_thats_none_of_my_busines.gif" /></span></a></div>
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<span style="font-family: "arial";"></span><span style="color: black;"><span style="font-family: "arial" , "helvetica" , sans-serif;">1)</span> <span style="font-family: "arial" , "helvetica" , sans-serif;">This amazing picture of Kermit the frog strikes a cord with everybody. Most of us grew up watching Kermit and his cool and laid back stance while sipping tea simply nails it when it comes to passing judgement on other people's silly life choices. A brilliant satirical look at our daily lives and poke fun when its due. </span></span><br />
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<span style="color: black; font-family: "arial";">2) Its satirical notion relates to everybody quickly and brings about much amusement and evokes a strong emotional reaction among viewers so much that sharing it is almost inevitable. </span><br />
<span style="color: black; font-family: "arial";"></span><br />
<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;">A brilliant satirical piece aimed at poking fun at other's silly life choices. It easily allow friends and relatives to relate and evoke emotional reactions, not to mention amusement and entertainment. Such potent combination is viral gold.</span><br />
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><strong>Studying the 5 viral contents above, let's see what we got from all this:</strong></span><br />
<span style="color: black; font-family: "arial";"></span><br />
<span style="color: black; font-family: "arial";">1) Trust and relationship dynamics that comes along from friends and relatives strike an usually strong arousal among viewers.</span><br />
<span style="color: black; font-family: "arial";"></span><br />
<span style="color: black; font-family: "arial";">2) Generating great fun and amusement among viewers also often causes virality. High entertainment value and infectious movements allow content to be shared more readily.</span><br />
<span style="color: black; font-family: "arial";"></span><br />
<span style="color: black; font-family: "arial";">3) Easy association with our daily lives (things, products or people) and the shock value and surprise factor associated with them also leave a lasting emotional response.</span><br />
<span style="color: black; font-family: "arial";"></span><br />
<span style="color: black;"><span style="font-family: "arial";">4)</span> <span style="font-family: "arial" , "helvetica" , sans-serif;">Simplicity</span><span style="font-family: "arial";"> and easy contents help create fun and amusement that do more to arouse than agitate. </span></span><br />
<span style="color: black; font-family: "arial";"></span><br />
<span style="color: black; font-family: "arial";">5) Satirical pieces aimed at poking fun is often viral gold, especially if it concerns silly life choices.</span><br />
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<span style="color: black; font-family: "arial";">Now, there you have it, my simple 2 cents study on viral gold. Hope it helps you save time and write better content. Like my blog if you must. Thanks. </span><br />
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<span style="font-family: "arial";"></span><br />Welson.Kathttp://www.blogger.com/profile/02517651538549804197noreply@blogger.com0tag:blogger.com,1999:blog-2628730172593501852.post-24836982164102017122016-05-08T20:42:00.000-07:002016-05-10T18:18:43.076-07:00HOW TO BOOTSTRAP YOUR WAY TO MARKETING SUCCESS<div class="MsoNormal" style="margin-bottom: 7.95pt;">
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;"><b>Low on cash and
don’t know much about marketing? </b>Don't Fret, Maybe I can help. This situation pretty much described me a few
years back. Starting out in my first few ventures on a tight budget, I knew
nuts about marketing and my branding suffered, my products didn't gain
significant traction and eventually winded. Moving on, pushing my first
Startup, I took special interest in Accounts Management, Digital Marketing and
Social Media. Through many nights of hard work experimenting the most effective marketing formula, this marketing to-do-list that I personally formulated guided me to millions of page views which eventually converted to useful leads for my start-up and in turn progressed into valuable transactions! That was when I knew I had to share this list.</span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">I won’t claim this
to be the best guide to marketing but it did help me out when I first started
on a shoestring. </span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">1.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Focus on Customer
experience <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 41pt; text-indent: -18pt;">
<!--[if !supportLists]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">2.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Email campaign<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">3.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Use Twitter <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">4.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Quality content
creation<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">5.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Cross promotions<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">6.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Let buyers and
repeated customer promote you<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">7.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Traditional Media
still works<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">8.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Research your own
Market<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">9.<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal;"> </span></span><!--[endif]--><span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">You are the Public
Relation Manager<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">1 Focus on Customer Experience </span><span style="font-family: "times new roman" , "serif"; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Building vitality in your business model means you focus on customers,
by that, it's coming down to building an excellent service/product people want
to use and will talk to their family and friends about. Staying in close
contact to your main customer base, listen to feed backs, learn from what they
like and don't and kept iterating on your product/services with the purpose to
improve on customer's experience. At the end of the day, your customer will be
saying things like "their products are great" and "they always
listen and push those new features in their next product version" </span><span style="font-family: "times new roman" , "serif"; font-size: 12pt;"><o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">2 Email campaign <o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Remember the time you read an email subject and realized the content is
nothing you want to see? Yeah, that's what we don't want to be. It could be a
time to inform new features of your product, spread the words about your
company, freebies to give or simply an email to tell the customers that they
are still fondly remembered, email campaigns are a great way to go. Besides
having that personal touch, emails has a number of services (free and paid) for
you to track - sent to spam, monitor bounce, clicks per page so that you can
check which options works for your company. <o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">3. Use Twitter (think of it like a quick SMS to Clients)<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">When I first started using Twitter, I am totally clueless and after a
few rounds of experiments, I started thinking - hey, let's use it like a quick
SMS system to communicate with Clients. In several small businesses I worked
with, many participated in campaigns using Twitter, asking users quizzes of
their products for the chance to win prizes - it's a quick and easy way to stay
engage with your customers. In my personal experience, I found weekly updates
of product features and beta-tester opportunities works really well for us.<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">4. Quality Content Creation<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">We all love dragon slaying stories and building your brand is no
different. What really work is to push out quality content than quantity. Sure,
that certain blogger is always giving mention of products on a daily basis but
does your existing customer care about daily updates or only significant
updates of key features? Have a look at IBM and Google on the content they
created on LinkedIn and Facebook, they position their brands as subject-matter
expert on certain topics (usually once weekly) to build that client trust than
any actual selling. This creates a community of like-minded individual
commenting and adding creditability to these topics - promoting your brand and
your organization knowledge. <o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">5.Cross promotion<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Look at your target user closely and the communities they might be in -
forums, Linkedin groups, Facebook pages etc. Next, think about how you can
introduce some parts of your product features in these communities. For
example, if you are targeting alternative word processor users - perhaps you
can promote it in IT hardware tech support forum. Write to these communities
and sites directly offering to promote them on your site and in return, ask for
them to give you areas of mention or even for you to provide some content for
them. It's a win-win situation as you provide content for their audiences and
they promote you at no extra costs. <o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">6. Let buyers and repeated customers promote you<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Promote your product/services to popular buyers such as bloggers and
celebrities (if you get connected to any) or just genuine buyers with a hobby
blog. Do make sure the buzz you are trying to create is authentic and invite
these customers to limited preview of your product/services and they will
generate interest for you. In my early ventures, I met someone who wrote to
local bloggers and celebrities every day using just her website. She eventually
met someone whom featured her products on YouTube, leading it to a local media
programme and later, onto a magazine column. <o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">7. Traditional media still works <o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Behind brilliant marketing concepts lies a great business story, and a
great story attracts media exposure and coverage. Believe it or not,
traditional media still works. Now the question is, how should you tap on it?
Be sharp in your focus and create something personal, authentic and newsworthy
on your products. Promote your company via traditional media source such as
newspaper. You can't guarantee conversation to sales but your brand will
certainly gain awareness<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">8. Research your own market <o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">Knowing your competitions, their clientele and their brand story will
help ensure your business is differentiated from them. On top of that, if
competition is intense between you and a certain brand, knowing their trends
and marketing strategy will help signficantly. There are specialized tools
(mostly paid) that you can use to analyze and track your competitions so that
you may understand your own market sector better. <o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">9. You are the Public Relations Manager <o:p></o:p></span></div>
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<span style="color: #333333; font-family: "helvetica" , "sans-serif"; font-size: 13pt;">In my first few ventures, I wore many hats - financial, marketing, sales
and even PR. I learnt from experience that many media sources (traditional and
digital) are more willing to grant you a story as an official PR representative
than cofounder. Media sources doesn't want to hear how the inventor of the new
Phone is using state of the art technology only available to NASA, but how this
"paper thin" phone is so light you will forget it is even there -
they want to hear a story they can relate to. Just remember to wear the right
hat when talking to Media sources. <o:p></o:p></span></div>
Welson.Kathttp://www.blogger.com/profile/02517651538549804197noreply@blogger.com0tag:blogger.com,1999:blog-2628730172593501852.post-45008754671894319152016-05-08T20:10:00.001-07:002016-05-08T20:10:09.227-07:00Persevere. You will get there! <div class="separator" style="clear: both; text-align: center;"><a href="https://1.bp.blogspot.com/-oAK3TGlihDY/Vy__bM8w-KI/AAAAAAAAAEg/hCcAbxE9Jqcjdy7xdtgYGUxCY1_gz69dACLcB/s1600/marketing%2Bperseverance.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://1.bp.blogspot.com/-oAK3TGlihDY/Vy__bM8w-KI/AAAAAAAAAEg/hCcAbxE9Jqcjdy7xdtgYGUxCY1_gz69dACLcB/s320/marketing%2Bperseverance.png" /></a></div>Welson.Kathttp://www.blogger.com/profile/02517651538549804197noreply@blogger.com0